Not Our Way is a campaign that focuses on the harms associated with the use of pharmaceuticals and ice and the impact this has on family and community. It also aims to provide advice for parents, families and friends of Aboriginal people with a pharmaceutical or ice dependency.

The messages were informed through a consultation process with members of the Aboriginal community and agencies in metropolitan and rural locations across NSW.  The campaign is based on real stories and experiences of Aboriginal people across NSW who shared their experiences so they could help others.

Key message

The key messages of the campaign are to:
*Call Triple Zero for help from the police and ambos
*Don't be ashamed to ask for help
*Don't ignore the early signs and act fast before it is too late

In NSW most people don’t use methylamphetamines.  In 2013, 1.4% of people aged over 14 had recently used methylamphetamines.  However, this research did show that Aboriginal people are 1.6 times more likely to use methylamphetamine.

More recently, there has been an increase in people seeking treatment and the rate of hospitalisations for methylamphetamine related problems has also increased.  Aboriginal women are 10 times more likely, and the men are 6 times more likely, to end up in hospital.

So what has changed?  There has been a significant increase in users reporting they are now using more frequently and have switched to the more potent form, ice.  As a result, the problems caused by ice in our community are growing.

Pharmaceutical drugs provide many benefits including increasing our quality of life. Most people use these drugs appropriately, following the guidance provided by a doctor.  However, the misuse of pharmaceuticals has been reported to be increasing and is emerging as an issue of concern.

Prescription medications are responsible for more drug-related deaths than illicit drugs, with the greatest increase occurring in rural and regional Australia. Research shows that Aboriginal people are 1.5 times more likely to misuse pharmaceutical drugs than non-Aboriginal people.

Campaign resources

To order hard copy resources, please visit the Your Room website

Story books
Story books


Not Our Way Wade poster

Pharma postcard