It's common for people to ask if they can transfer their Master licence because they've sold their business or because they've changed their business structure. Master licences can never be transferred, even if you are still the owner of the business.
If you've changed your business structure, for instance from a sole trader operation to a small company or corporation, you will need to apply for a new Master licence. This is because your new business structure is a separate entity to your original business.
If you've sold your business and the new owners have their own ABN, they will need to apply for a new Master licence.